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MUCH

(Multi-purpose Universal Cultural Heritage)

MUCH (Multi-purpose Universal Cultural Heritage) is a designated project for cultural technology research and development by the Ministry of Culture, Sports and Tourism. It is scheduled to be conducted from April 2023 to December 2025. The project aims to develop intelligent heritage sharing platform technologies for leading digital standards in cultural heritage.

Project Introduce

Project Overview

Significance of the study

Technical perspective:
Securing Digital Cultural Heritage Management Technologies

  • Integrate the management of diverse types and scales of data generated in large volumes.
  • Establish security policies to address issues such as illegal replication of digital data.
  • Support interlinking of distributed data and enable data transformation according to specific purposes.

Social perspective:
Addressing Energy and Environmental Issues Associated with the Generation, Processing, and Management of Large-scale Data

  • Develop generative digital heritage technologies that satisfy ESG management requirements and can be utilized anywhere.
  • Support interlinking of distributed management data through real-time analysis of cultural heritage data using artificial intelligence.
  • It is estimated that global data processing volume will increase to 175ZB by 2025.

Economic perspective:
Generating and Managing Reusable Digital Content for Cultural Heritage

  • Expanding data management and reuse rates through the utilization of an integrated management/supervision platform for generated data.
  • Standardized asset management for culturally significant data generated for specific content.
  • There are many contents featuring Admiral Yi Sun-sin, but each content has different attire styles.

Cultural perspective:
Establishing Digital Heritage Standards for Strengthening Cultural Sovereignty

  • Generating and utilizing trustworthy national representative cultural heritage digital source data.
  • Providing a digital cultural heritage platform that can be utilized from the K-content production stage.
  • Example of utilizing cultural heritage data in gaming: Pearl Abyss' 'DokeV'.

Industrial perspective:
Securing Intellectual Property Rights and Establishing Trustworthy Infrastructure Platforms

  • Generating, managing, and utilizing foundational data to meet the increasing demand for cultural heritage content.
  • Promoting research and development for establishing a digitalization infrastructure platform for content creation and exhibition of cultural heritage.
  • Enhancing market competitiveness for content creation and exhibition companies and promoting international expansion.

Policy perspective:
Establishing a Sustainable System for National Support in Digitalization of Cultural Heritage

  • Announcement of an innovation strategy for digital intellectual property based on artificial intelligence data (February 2021)
  • Planned development of strategies and systems for utilizing big data in the national integrated platform and digital government
  • Laying the foundation for knowledge-based transformation of existing digital and analog data into intellectual property data

Utilization plans

Providing an Environment for Utilizing and Enjoying Cultural Heritage Data

  • Building a platform capable of generating, processing, and transforming data based on artificial intelligence, enabling easy accessibility for exhibitions, education, content creation, games, and more.
Providing Digital Heritage Data for Content Creation

  • Expanding the openness of data required by the private sector
  • Providing guidelines for the realization of the [Digital Platform Government]
  • Standardizing the generation of digital heritage data for cultural heritage
Providing a Fabric-based Platform for Digital Heritage Data

  • Offering a digital platform for the utilization of cultural heritage digital heritage, including search and relationship analysis, automated data generation, and more.
  • Accumulating and managing metadata of the data to prevent duplicate generation and enhance reusability.
Providing a Digital Heritage Management System for Museums

  • Utilizing the project for the design and construction of a digital heritage platform for over 800 domestic museums, including the National Museum of Korea and its 13 affiliated museums, to support various activities such as management, preservation, and exhibition of cultural heritage.
  • Developing foundational technologies for the generation and utilization of trustworthy national representative cultural heritage digital source data.

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